Privacy Policy
Your privacy is important to us. This comprehensive policy explains how we collect, use, and protect your information.
Effective Date: July 19, 2025 | Last Updated: 17/09/2025
1. Introduction
Welcome to Fleamela ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or participate in our flea market events.
By using our services, you agree to the collection and use of information in accordance with this policy. If you do not agree with our policies and practices, please do not use our services.
2. Information We Collect
We collect several types of information from and about users of our Website and App, including:
a) Personal Data
Personally identifiable information you provide to us voluntarily.
The Personal Information we collect will be used solely to enable you to use the services provided by us, promote a safe and secure experience, assess user interest in our products and services, inform you about online offers and updates, troubleshoot issues, customize your experience, detect and prevent errors, fraud, and other criminal activity, process payments, enforce our terms and conditions, and fulfill any other purpose disclosed to you at the time of collection.
b) Usage Data
Information collected automatically as you navigate through and interact with our Website and App. This may include:
Device Information
Information about your mobile device and internet connection, including the device's unique identifier, IP address, operating system, browser type, and mobile network information.
Activity Information
Details of your visits and interactions, including traffic data, location data (if you grant permission), logs, and other communication data and the resources that you access and use on the Website and App.
Cookies and Tracking Technologies
We use cookies, beacons, tags, and scripts to collect and track information and to improve and analyze our service.
3. How We Use Your Information
We use the collected information for various legitimate business purposes, including:
Service Provision
- Providing and maintaining our services
- Processing vendor applications and event registrations
- Managing user accounts and profiles
- Facilitating connections between vendors, organizers, and venues
Communication & Marketing
- Sending event updates and notifications
- Marketing communications and promotional offers
- Customer support and assistance
- Important service announcements
Security & Compliance
- Ensuring security and preventing fraud
- Complying with legal obligations
- Protecting our rights and property
- Investigating and preventing violations
Improvement & Analytics
- Analyzing usage patterns and trends
- Improving our website and services
- Developing new features and offerings
- Personalizing user experience
4. Information Sharing and Disclosure
4.1 Third-Party Service Providers
We may share your information with trusted third-party service providers who assist us in operating our business:
- Payment processing (Stripe, Razorpay, PayPal)
- Email marketing and communications
- Website analytics and performance monitoring
- Customer support services
- Event management and logistics
- Cloud hosting and data storage
4.2 Business Transfers
In the event of a merger, acquisition, or sale of assets, your personal information may be transferred as part of the business transaction, subject to appropriate confidentiality protections and user notification.
4.3 Legal Requirements
We may disclose your information if required by law, court order, government request, or to protect our rights, property, or safety, or that of our users or the public.
5. Data Security
We implement comprehensive security measures to protect your personal information:
Technical Safeguards
- SSL/TLS encryption for data transmission
- Secure data storage with access controls
- Regular security audits and vulnerability assessments
- Multi-factor authentication for sensitive operations
Organizational Measures
- Employee training on data protection
- Limited access on a need-to-know basis
- Incident response procedures
- Regular backup and recovery testing
Important Note: No method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information using industry-standard practices, we cannot guarantee absolute security.
6. Your Rights and Choices
Data Subject Rights
- Access: Request copies of your personal data
- Rectification: Correct inaccurate information
- Erasure: Request deletion of your data
- Portability: Receive your data in a structured format
- Restriction: Limit processing of your data
- Objection: Object to certain types of processing
Communication Preferences
- Opt out of promotional emails via unsubscribe links
- Update preferences in your account settings
- Choose notification frequency and types
- Manage cookie preferences in your browser
- Contact us for specific communication requests
How to Exercise Your Rights
To exercise any of these rights, please contact us at support@fleamela.com or visit our contact page with your request. We will respond within 30 days and may need to verify your identity before processing certain requests.
7. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your browsing experience and gather information about usage patterns:
Essential Cookies
Required for basic website functionality and security.
Analytics Cookies
Help us understand how visitors use our site to improve performance.
Marketing Cookies
Used to deliver relevant advertisements and track campaign effectiveness.
Preference Cookies
Remember your settings and preferences for a personalized experience.
8. Children's Privacy
Our services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take immediate steps to delete such information.
Parents or guardians who believe their child has provided us with personal information should contact us immediately at support@fleamela.com or through our contact page.
9. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence, including India where our servers are located. We ensure that such transfers comply with applicable data protection laws and include appropriate safeguards such as:
- Adequacy decisions by relevant authorities
- Standard contractual clauses approved by data protection authorities
- Certification schemes and codes of conduct
- Other legally recognized transfer mechanisms
10. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.
11. Mobile App Store Privacy Requirements
Our mobile application complies with privacy requirements for both Google Play Store and Apple App Store:
Google Play Store Requirements
Data Collection Transparency
We provide clear disclosure of all data types collected through our Android app, including personal information, device identifiers, location data, and usage analytics as required by Google Play's Data Safety section.
Sensitive Permissions
Our app requests only necessary permissions and provides clear explanations for sensitive permissions like location access (for finding nearby events), camera access (for vendor registration), and storage access (for profile photos).
Data Sharing Practices
We comply with Google Play's requirements to disclose all third-party data sharing, including analytics providers, payment processors, and marketing platforms.
Apple App Store Requirements
App Privacy Labels
We provide accurate App Privacy Labels as required by Apple, detailing all data collection practices, including data used to track users, data linked to user identity, and data not linked to user identity.
App Tracking Transparency (ATT)
For iOS 14.5+, we comply with ATT framework by requesting user permission before tracking across apps and websites owned by other companies for advertising or data broker purposes.
Privacy Manifests
Our app includes required privacy manifests for any third-party SDKs and details the types of data accessed and the reasons for access as mandated by Apple's privacy requirements.
Mobile App Specific Data Collection
In addition to the data described elsewhere in this policy, our mobile applications may collect:
Device & Technical Information
- Device type, model, and operating system version
- Mobile network information and carrier
- App version and installation source
- Device identifiers (IDFA, Android ID)
- Push notification tokens
App Usage & Performance
- App launch and session duration
- Feature usage and interaction patterns
- Crash reports and error logs
- Performance metrics and response times
- Screen views and navigation paths
Location Services
Our mobile app may request location permissions for the following purposes:
Event Discovery
To show nearby flea markets and events based on your location
Venue Check-in
To verify vendor attendance at registered events
Location-based Recommendations
To provide personalized event suggestions in your area
Your Control: Location access is always optional. You can deny permission or revoke it at any time through your device settings. The app will continue to function with limited location-based features.
Third-Party SDKs and Services
Our mobile applications integrate with the following third-party services, each with their own privacy practices:
Analytics & Performance
- Google Analytics for Mobile
- Firebase Crashlytics
- Firebase Performance Monitoring
- Mixpanel (user behavior analytics)
Communication & Support
- Firebase Cloud Messaging (push notifications)
- Intercom (customer support chat)
- SendGrid (email communications)
- Twilio (SMS notifications)
Each third-party service operates under its own privacy policy. We encourage you to review their privacy practices.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:
- Posting the updated policy on our website
- Sending email notifications to registered users
- Displaying prominent notices on our platform
- Requiring acceptance for significant changes
Continued use of our services after any changes constitutes acceptance of the updated Privacy Policy.
13. Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us through any of the following methods:
General Inquiries
Email: info@fleamela.com
Hours: Monday-Friday, 9 AM - 6 PM IST
Privacy Officer
Email: privacy@fleamela.com
For: Data rights, privacy concerns
Mailing Address
Fleamela Technologies Private Limited
Privacy Department
Block L, Embassy Tech Village, Outer ring Road,
Bellandur - 560103, Bengaluru, India
This Privacy Policy is effective as of July 19, 2025, and was last updated on September 17, 2025.