Privacy Policy
Your privacy matters to us. Learn how we collect, use, and protect your personal information.
1. Introduction
Welcome to Fleamela Technologies Private Limited ("Fleamela," "we," "us," or "our"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you use our platform, website, mobile applications, and services (collectively, the "Services").
By accessing or using our Services, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with our policies and practices, please do not use our Services.
2. Information We Collect
Personal Data
When you register, create an account, or use our Services, we may collect the following types of personal information:
Contact Information
- Name (first and last)
- Email address
- Phone number
- Mailing address
Account Information
- Username and password
- Profile picture
- Account preferences
- Communication settings
Payment Information
- Credit/debit card details
- Billing address
- Transaction history
- Payment method preferences
Business Information
- Organization/venue name
- Business registration details
- Tax identification numbers
- Business category and description
Usage Data
We automatically collect certain information when you access and use our Services:
Device Information
IP address, browser type and version, device type, operating system, unique device identifiers, mobile network information, and device settings.
Activity Information
Pages visited, features used, time spent on pages, links clicked, search queries, event bookings, stall registrations, and interaction patterns with our Services.
Cookies and Tracking Technologies
We use cookies, web beacons, pixels, and similar technologies to track activity and store certain information. See our Cookies Policy section for more details.
Business and Brand Information
For vendors, venue owners, and business partners who register on our platform, we may collect and display your business name, brand logo, and business profile information. This information may be publicly displayed on our platform to help users discover and identify your business. We will obtain your consent before displaying such information publicly, and you can control the visibility of your brand information through your account settings.
3. How We Use Your Information
We use the information we collect for various purposes, including:
Service Provision
- Create and manage your account
- Process bookings and transactions
- Facilitate event registrations
- Provide customer support
- Send service-related notifications
- Display your business name, brand logo, and profile on our platform (with your consent) to help users discover and identify your business
Communication & Marketing
- Send promotional materials and updates
- Deliver personalized content
- Notify about new events and features
- Conduct surveys and gather feedback
- Respond to inquiries and requests
Security & Compliance
- Detect and prevent fraud
- Protect against security threats
- Comply with legal obligations
- Enforce our terms and policies
- Resolve disputes
Improvement & Analytics
- Analyze usage patterns and trends
- Improve our Services and features
- Develop new products and services
- Optimize user experience
- Conduct research and testing
4. Information Sharing and Disclosure
We may share your information in the following circumstances:
4.1 Third-Party Service Providers
We share information with trusted third-party vendors who perform services on our behalf:
- Payment processors (Razorpay, Stripe)
- Email service providers
- SMS gateway providers
- Cloud hosting services
- Analytics platforms
- Customer support tools
- Marketing automation services
- Security and fraud prevention services
These service providers are contractually obligated to protect your information and use it only for the specific services they provide to us.
4.2 Business Transfers
In the event of a merger, acquisition, reorganization, bankruptcy, or sale of assets, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our platform before your information becomes subject to a different privacy policy.
4.3 Legal Requirements
We may disclose your information when required by law or in response to valid legal processes:
- To comply with court orders, subpoenas, or other legal obligations
- To respond to lawful requests from government authorities
- To protect our rights, property, or safety, or that of our users or the public
- To enforce our Terms of Service or investigate potential violations
- To detect, prevent, or address fraud, security, or technical issues
4.4 Public Display of Business Information
For registered vendors, venue owners, and business partners, certain business information including your business name, brand logo, business description, and contact details may be displayed publicly on our platform to help users discover and identify your business. This public display is done with your explicit consent obtained during registration. You retain control over the visibility of this information and can request removal or modification through your account settings or by contacting our support team at support@fleamela.com.
5. Data Security
We implement robust security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction:
Technical Safeguards
- SSL/TLS encryption for data in transit
- AES-256 encryption for sensitive data at rest
- Secure payment processing (PCI DSS compliant)
- Regular security audits and vulnerability assessments
- Multi-factor authentication options
- Firewall protection and intrusion detection systems
Organizational Measures
- Access controls and role-based permissions
- Employee training on data protection
- Confidentiality agreements with staff
- Regular backups and disaster recovery plans
- Incident response procedures
- Third-party security certifications
Important: While we strive to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security, but we continuously work to enhance our security practices and respond promptly to any security incidents.
5A. Legal Basis for Processing
We process your personal information based on the following legal grounds under applicable data protection laws, including the Digital Personal Data Protection Act, 2023 (DPDP Act):
Consent
We process your personal data based on your explicit consent for specific purposes such as marketing communications, brand logo display, personalized recommendations, and optional features. You have the right to withdraw your consent at any time through your account settings.
Contractual Necessity
Processing is necessary to fulfill our contractual obligations to you, including account creation, booking processing, payment transactions, service delivery, and customer support as outlined in our Terms of Service.
Legal Compliance
We process your data to comply with legal obligations under Indian law, including tax regulations (GST compliance), financial record-keeping requirements, data protection laws, and responding to valid legal requests from authorities.
Legitimate Interests
We may process data based on our legitimate business interests, such as fraud prevention, security measures, platform improvement, analytics, and business development, provided these interests do not override your fundamental rights and freedoms.
6. Your Rights and Choices
As a data subject under applicable data protection laws, including the Digital Personal Data Protection Act, 2023 (DPDP Act), you have certain rights regarding your personal information:
Data Subject Rights
- Right to Access: Request a copy of your personal data we hold
- Right to Correction: Update or correct inaccurate information
- Right to Erasure: Request deletion of your personal data (subject to legal obligations)
- Right to Data Portability: Receive your data in a structured, machine-readable format
- Right to Withdraw Consent: Withdraw previously given consent at any time
- Right to Grievance Redressal: File complaints with our Data Protection Officer or relevant authorities
Communication Preferences
- Email Communications: Unsubscribe from marketing emails using the link in each message
- Push Notifications: Manage notification preferences in your device or app settings
- SMS Messages: Reply STOP to opt-out of promotional SMS
- Cookie Preferences: Adjust cookie settings through your browser or our cookie consent tool
Note: Even if you opt out of marketing communications, we may still send you important service-related messages.
How to Exercise Your Rights
To exercise any of these rights, please contact us at support@fleamela.com or visit our contact page with your request. We will respond within 30 days and may need to verify your identity before processing certain requests.
Exercising Your Rights
You can exercise your data protection rights by:
- Logging into your account and using the account settings and privacy controls
- Contacting our Data Protection Officer at privacy@fleamela.com or support@fleamela.com
- Submitting a request through our contact form
- Writing to us at our mailing address (see Contact Information section)
We will respond to your request within 30 days as required by law. For complex requests, we may extend this period by an additional 30 days with prior notice to you. We may require verification of your identity before processing requests to protect your privacy and security.
7. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your browsing experience and gather information about usage patterns. You can manage your cookie preferences through your browser settings or our cookie consent tool available on the website.
Essential Cookies
Required for basic website functionality and security.
Analytics Cookies
Help us understand how visitors use our site to improve performance.
Marketing Cookies
Used to deliver relevant advertisements and track campaign effectiveness.
Preference Cookies
Remember your settings and preferences for a personalized experience.
8. Children's Privacy
Our services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal information from a child under 13, we will take immediate steps to delete such information. If we discover that a child under 13 has provided us with personal information, we will delete it from our systems within 72 hours.
Parents or guardians who believe their child has provided us with personal information should contact us immediately at support@fleamela.com or through our contact page.
9. International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence, including India where our servers are located. We ensure that such transfers comply with applicable data protection laws and include appropriate safeguards such as:
- Adequacy decisions by relevant authorities
- Standard contractual clauses approved by data protection authorities
- Certification schemes and codes of conduct
- Other legally recognized transfer mechanisms
10. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When determining retention periods, we consider the nature and sensitivity of the data, the purposes for which it was collected, applicable legal requirements (such as tax and accounting obligations), and our legitimate business needs.
11. Mobile App Store Privacy Requirements
Our mobile application complies with privacy requirements for both Google Play Store and Apple App Store:
Google Play Store Requirements
Data Collection Transparency
We provide clear disclosure of all data types collected through our Android app, including personal information, device identifiers, location data, and usage analytics as required by Google Play's Data Safety section.
Sensitive Permissions
Our app requests only necessary permissions and provides clear explanations for sensitive permissions like location access (for finding nearby events), camera access (for vendor registration), and storage access (for profile photos).
Data Sharing Practices
We comply with Google Play's requirements to disclose all third-party data sharing, including analytics providers, payment processors, and marketing platforms.
Apple App Store Requirements
App Privacy Labels
We provide accurate App Privacy Labels as required by Apple, detailing all data collection practices, including data used to track users, data linked to user identity, and data not linked to user identity.
App Tracking Transparency (ATT)
For iOS 14.5+, we comply with ATT framework by requesting user permission before tracking across apps and websites owned by other companies for advertising or data broker purposes.
Privacy Manifests
Our app includes required privacy manifests for any third-party SDKs and details the types of data accessed and the reasons for access as mandated by Apple's privacy requirements.
Mobile App Specific Data Collection
In addition to the data described elsewhere in this policy, our mobile applications may collect:
Device & Technical Information
- Device type, model, and operating system version
- Mobile network information and carrier
- App version and installation source
- Device identifiers (IDFA, Android ID)
- Push notification tokens
App Usage & Performance
- App launch and session duration
- Feature usage and interaction patterns
- Crash reports and error logs
- Performance metrics and response times
- Screen views and navigation paths
Location Services
Our mobile app may request location permissions for the following purposes:
Event Discovery
To show nearby flea markets and events based on your location
Venue Check-in
To verify vendor attendance at registered events
Location-based Recommendations
To provide personalized event suggestions in your area
Your Control: Location access is always optional. You can deny permission or revoke it at any time through your device settings. The app will continue to function with limited location-based features.
Third-Party SDKs and Services
Our mobile applications integrate with the following third-party services, each with their own privacy practices:
Analytics & Performance
- Google Analytics for Mobile
- Firebase Crashlytics
- Firebase Performance Monitoring
- Mixpanel (user behavior analytics)
Communication & Support
- Firebase Cloud Messaging (push notifications)
- Intercom (customer support chat)
- SendGrid (email communications)
- Twilio (SMS notifications)
Each third-party service operates under its own privacy policy. We encourage you to review their privacy practices.
Brand Visibility Controls
For registered vendors and business partners, you have full control over the visibility and display of your brand information on our platform. You can manage your brand visibility settings through your account dashboard, including options to show or hide your business logo, adjust the visibility of your business profile, and control which information is publicly displayed. To modify your brand visibility preferences or request removal of your brand information, you can update your settings at any time or contact our support team at support@fleamela.com for assistance.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:
- Posting the updated policy on our website
- Sending email notifications to registered users
- Displaying prominent notices on our platform
- Requiring acceptance for significant changes
Continued use of our services after any changes constitutes acceptance of the updated Privacy Policy.
13. Contact Information
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us through any of the following methods:
General Inquiries
Email: info@fleamela.com
Hours: Monday-Friday, 9 AM - 6 PM IST
Privacy Officer
Email: privacy@fleamela.com
For: Data rights, privacy concerns
Mailing Address
Fleamela Technologies Private Limited
Privacy Department
Block L, Embassy Tech Village, Outer ring Road,
Bellandur - 560103, Bengaluru, India
This Privacy Policy is effective as of July 19, 2025, and was last updated on September 17, 2025.